The Ardent 5-step process and how it can help your clients

When referring your clients to a financial planner, you likely want to ensure that they receive a service that delivers true value. We are confident that your clients will feel we go above and beyond to support them.

That’s because, at Ardent, our clients are at the centre of everything we do. Instead of offering one-size-fits-all financial planning solutions, we aim to create a tailored service, built around the wants and needs of the client.

This makes it easier for us to identify their priorities in life and then create a financial plan that helps them reach those goals. To achieve this, we follow a carefully crafted framework with every person we work with.

Read on to learn more about the Ardent five-step process and how it could help your clients.

1. Design your future

Your client’s journey begins with a discussion about what they want to achieve in the future. Before we consider ways to help them build and preserve wealth, we first want to know what their ideal lifestyle looks like, now and in retirement.

By exploring their ambitions and goals in life, we can start to determine the best ways to fund that lifestyle.

During this step, we use cashflow planning software to help your clients work out how much income they need to afford their desired lifestyle. We can also see how much they likely need to contribute to their savings and pensions to generate that level of income.

Starting with your client’s dreams and ambitions ensures that their financial plan is centred around the things that are most important to them in life.

2. Protect your present

Once we have a clear picture of your client’s financial situation and priorities in life, we will discuss ways to protect them against the unexpected.

The right protection can prevent financial difficulty in the event of a serious injury or illness, or an unexpected death. It also ensures that clients can still work towards their long-term financial goals, no matter what life throws at them.

That’s why we make this a priority and talk clients through their protection options. We also help them work out what level of cover they need, so they can rest easy in the knowledge that they and their family are secure.

3. Grow your wealth

The next step is to consider opportunities for growing your client’s wealth so they can meet their financial goals and fund the dream lifestyle we discussed in step one.

We work with clients to determine what level of risk is appropriate for them and which investments are most suitable for their unique financial plan. We then manage all their investments, so they have peace of mind knowing that their wealth is in good hands.

Additionally, we offer support and reassurance during times of market volatility. This is crucial as your clients are naturally concerned about their investments losing value. 

By referring back to their financial plan and stressing the importance of a long-term approach, we can prevent any sub-par decisions and keep their financial plan on track.

4. Review your plan

By this stage, your client will have a robust financial plan in place. We have a clear picture of their desired lifestyle, and we manage their investments to encourage the necessary growth to achieve those aims.

From here, we review their financial plan each year to ensure that it is still suitable for them. If their priorities change, we may adjust their plan accordingly. We will also discuss issues that may concern them, such as market volatility or changing interest rates.

By continually reviewing your client’s financial plan, we make sure that they are always working towards their goals, now and in the future.

5. Enjoy the journey

Enjoying the journey is the final step of the process for your clients. They can rest easy in the knowledge that their current position is protected, their wealth is growing over time, and they have plans in place for the future.

This peace of mind we offer clients is one of the biggest benefits of working with Ardent.

Get in touch

If your clients want a tailored financial plan to help them achieve their goals, we can give them some guidance.

They can contact us at or call 01904 655 330. As an award-winning financial advice company that was a 2022 VouchedFor Top Rated firm, you can be sure that we’re a bona fide company providing excellent advice and high-quality service.

Please note

This blog is for general information only and does not constitute advice. The information is aimed at retail clients only.

The value of your investments (and any income from them) can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance. Investments should be considered over the longer term and should fit in with your overall attitude to risk and financial circumstances.

The Financial Conduct Authority does not regulate cashflow planning.

Get in touch

By talking about your current situation and listening to your aims, we create a personalised plan that will put you on a path to achieving your aspirations.

More articles

22 Nov 2023 News

Everything you need to know about the 2023 Autumn Statement

Read more

21 Nov 2023 News

How a financial planner can help clients with pension splitting during a divorce

Read more